ServiceNow Enhances Its Platform with Embedded Generative AI in the New Version
ServiceNow has expanded the Now Platform with a powerful new suite of generative AI capabilities introduced through the Now Assist portfolio. Featured in the Vancouver release, Now Assist for ITSM, CSM, HRSD, and Creator brings enterprise-grade generative AI directly into workflows, enabling organizations to boost productivity, elevate user experiences, and move with greater agility.
At the core of these enhancements is the ServiceNow Now LLM, a domain-specific large language model designed specifically for enterprise environments. Built with a focus on accuracy, privacy, and operational efficiency, the Now LLM powers all new generative AI features across the platform.
“Businesses need a trusted partner to help them navigate this rapidly evolving era of intelligent automation,” said CJ Desai, President and Chief Operating Officer at ServiceNow. “With the Vancouver release, we’re pairing the strength of the Now Platform with advanced generative AI capabilities to deliver intelligence across every function, accelerating productivity and transforming enterprise experiences.”
AI Woven Into Every Workflow
Now Assist integrates seamlessly across processes and follows ServiceNow’s principles for responsible and ethical AI development. Generative AI features — including case and incident summarization, agent chat summaries, virtual agent enhancements, and AI-driven search — support a wide variety of use cases. Every role within the organization, from employees and agents to developers, can benefit from the increased efficiency and insight these tools deliver.
New Generative AI Pricing Options
Alongside the launch, ServiceNow introduced new generative AI pricing packages, offering flexible SKUs that make it easy for customers to adopt Now Assist based on value and simplicity. All innovations tied to the Vancouver release will be available in the ServiceNow Store beginning September 29.
With this milestone release, ServiceNow reinforces its commitment to delivering trusted, enterprise-ready AI that unlocks faster, smarter, and more connected workflows across the entire business landscape.


