Radix Launches RUSH EMEA 2026 to Help Industrial Leaders Turn AI Ambitions into Measurable Business Value
Executive forum in Amsterdam will bring together industry leaders to accelerate Industrial AI adoption, interoperability, operational resilience, and digital transformation outcomes
Radix, a global provider of engineering and digital transformation technology solutions for asset-intensive industries, has announced the launch of RUSH EMEA 2026, a new executive forum designed to help industry leaders transform AI and digital transformation strategies into measurable business outcomes.
The event, scheduled for September 2, 2026, at the Energy Transition Campus Amsterdam (ETCA), marks the European expansion of Radix’s flagship RUSH platform following the success of its North American edition held earlier this year in Houston. The company is also planning a Latin American edition in Rio de Janeiro later this year, creating a global forum focused on industrial innovation and digital transformation.
Held under the theme “Empowering the Next Digital Era with Resiliency & Interoperability,” RUSH EMEA aims to address one of the biggest challenges facing industrial organizations today: converting digital vision into tangible business value. According to Radix, many enterprises continue to struggle with fragmented data, disconnected systems, and AI initiatives that fail to progress beyond pilot stages.
“The challenge facing industrial organizations today isn’t a lack of vision, it’s the ability to convert that vision into measurable business outcomes. Leaders need candid conversations about what is truly delivering value as Industrial AI moves from pilot projects to enterprise scale.”
Alexander Clausbruch, CEO, North America, Radix
Unlike traditional technology conferences, RUSH EMEA is designed as an executive-level forum focused on peer-to-peer engagement, with the majority of the event dedicated to collaborative discussions among industry leaders, technology innovators, and digital transformation practitioners.
The event will focus on four strategic themes that are increasingly shaping industrial transformation efforts worldwide:
- Interoperability as the foundation for scale, enabling organizations to overcome data silos and create future-ready digital architectures.
- Data and Industrial AI as performance drivers, helping enterprises move beyond experimentation and achieve measurable operational and financial returns.
- Operational resilience, addressing the growing need to secure critical operations and supply chains amid increasing global uncertainty.
- Sustainable value creation, ensuring long-term returns on digital transformation investments.
John de Koning, Regional President EMEA at Radix, emphasized that Europe’s industrial competitiveness will depend not only on innovation but also on the ability to translate technology investments into profitability, resilience, and sustainable growth.
“RUSH brings together a global community of innovators who are openly sharing what’s working, what’s scalable, and what’s next, helping organizations accelerate from vision to value faster than ever before.”
João Carlos Chachamovitz, Founder and Global CEO, Radix
The forum will also feature participation from leading technology and industry partners. Seeq joins as Gold Sponsor, while Cognite serves as Silver Sponsor. Additional support comes from ARC Advisory Group, Veerum, and Simacro, collectively contributing expertise in Industrial AI, digital twins, industrial data management, and enterprise transformation.
Industry analyst Luciano Narcisi of ARC Advisory Group noted that trusted and interoperable data foundations are becoming critical to unlocking the full value of AI and digital solutions, particularly as organizations navigate market volatility and accelerating technological change.
With the expansion of RUSH across North America, Europe, and Latin America, Radix aims to establish a global platform where industrial executives can exchange best practices, explore scalable AI strategies, and address challenges related to operational efficiency, workforce transformation, and data-driven decision-making.
By bringing together leaders from across asset-intensive industries, RUSH EMEA 2026 seeks to move the conversation beyond technology adoption toward a more strategic focus on delivering measurable business outcomes, operational resilience, and sustainable growth through Industrial AI and digital innovation.
