AppsFlyer Launches Eight AI-Driven Solutions, Marking Its Next Leap Toward a Modern Marketing Cloud

AppsFlyer has made a significant strategic leap in the marketing technology ecosystem with the debut of eight cutting-edge products designed to deliver unified, measurable, and autonomous marketing capabilities for global enterprises. This launch marks the company’s evolution from a leader in mobile attribution to a comprehensive Modern Marketing Cloud—purpose-built for the AI era, where data intelligence, automation, and collaboration converge to drive smarter growth.

“The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For more than a decade, we’ve guided marketers through the mobile and privacy revolutions. Now, in the AI era, we’re helping them move beyond optimization and achieve truly autonomous growth.”

“In the AI era, marketers don’t just need better insights—they need autonomous growth engines powered by trusted, privacy-safe data and collaborative intelligence.”
— Oren Kaniel, CEO & Co-founder, AppsFlyer

At the center of this milestone launch is the Agentic AI Suite, the execution engine for AppsFlyer’s vision of intelligent, automated marketing. The suite provides AI-ready data pipelines, pre-configured autonomous agents, and seamless support for MCP-enabled platforms—including Claude, ChatGPT, Cursor IDE, and VS Code—enabling enterprises to build, deploy, and scale custom agents that deliver real, measurable performance.

Key Innovations in the New Product Suite

• Incrementality for User Acquisition
Offers cross-network lift measurement to uncover the true incremental value of every touchpoint, helping brands optimize spend with precision.

• Cross-Platform Journeys & LTV Measurement
Unifies data from mobile, web, desktop, CTV, and gaming consoles to deliver accurate customer value, omnichannel attribution, and ROI insights.

• Signal Hub
A next-generation, privacy-preserving data collaboration layer combining clean-room capabilities and identity resolution to build high-intent audiences across ecosystems.

• Enterprise-Grade Security Package
Introduces Zero Trust-aligned safeguards such as SAML SSO, SCIM provisioning, multi-token governance, granular RBAC, audit APIs, and IP allowlisting.

• Enhanced Attribution Model
An AI-driven fraud prevention engine designed to identify and eliminate click flooding at scale—protecting data integrity and marketing investment.

• My Dashboards (AI-Upgraded)
Transforms traditional dashboards into interactive intelligence systems that deliver instant insights using natural-language queries and embedded AI analysis.

• Creative Management Hub
A centralized platform for managing, evaluating, and optimizing creative assets with AI-powered scoring and automation.

“These products were developed in close collaboration with our customers and partners and tested across industries and markets,” said Barak Witkowski, Chief Product Officer, AppsFlyer. “Seeing how they’ve already helped brands uncover new opportunities, maximize efficiency, and accelerate AI adoption gives us tremendous confidence in the road ahead.”