Industry Trends

Tata AIA Introduces ‘Health Buddy’ and Health SIP to Strengthen Holistic Coverage

Tata AIA Life Insurance has launched two breakthrough solutions — Health Buddy and Health SIP — designed to reshape how families safeguard their health while planning for financial security.

Health Buddy, the country’s first 24×7 virtual health and wellness assistant from a life insurer, moves beyond conventional insurance to offer complete well-being support. Available on the Tata AIA Life Insurance App, it provides round-the-clock access to preventive care, vaccinations, medical consultations across 24 specialties, second opinions, fitness and nutrition advice, women’s health consultations, and even dental care. To further strengthen the connection, Tata AIA has introduced the Health Buddy mascot, a symbol of trust and care.

“With Health Buddy, we go beyond financial protection and step into the role of a true health partner. It empowers consumers with world-class health and wellness solutions while ensuring they remain Har Waqt Ke Liye Taiyaar — ready for every moment with confidence and security,”
Sanjay Arora, Chief of Operations, Tata AIA Life Insurance

In addition, Health SIP — a Unit-Linked, Non-Participating Health Insurance Plan — offers a unique blend of long-term health coverage and wealth creation. Its benefits include:

  • Zero premium allocation charges
  • Tax-free health-related withdrawals starting from the sixth policy year
  • Maturity boosters to grow fund value
  • Critical illness protection with premiums locked for up to 30 years
  • Two plan variants: Health SIP Plus and Health SIP Plus Pro

By combining wellness, protection, and financial growth, Tata AIA positions itself not just as an insurer but as a lifelong partner in healthier, more confident living.

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