AI & Automation

Rotana Redefines Hospitality with Launch of AI-Enabled, Mobile-First Booking Experience

Rotana has officially relaunched its flagship website, rotana.com, unveiling a fully reimagined, mobile-first platform enhanced by artificial intelligence. The upgrade is designed to revolutionize how guests explore, book, and engage across the group’s extensive portfolio of hotels, restaurants, and event venues, marking a major step in Rotana’s digital transformation journey.

“Blending personalization, speed, and inspiration, the new platform reflects the quality of experiences our guests enjoy at Rotana,” said Philip Barnes, CEO of Rotana. “Technology will be central to strengthening direct bookings, building guest loyalty, and reinforcing our leadership in the hospitality industry.”

Catering to Mobile-First Travellers

With mobile bookings now dominating global travel reservations—but often hampered by slow performance—Rotana’s new site delivers an adaptive design, faster navigation, and AI-driven search tools that personalize recommendations. The platform unifies hotel, dining, and event reservations into one seamless journey.

Smarter Solutions for Businesses

For corporate travellers and event organizers, enhanced group booking tools enable streamlined requests across multiple hotels, simplifying venue selection for conferences and business stays.

Immersive, AI-Enhanced Experience

The redesigned platform integrates high-quality visuals, immersive content, and improved search visibility, while an AI-powered chatbot will soon provide real-time assistance. Available in multiple languages, the new rotana.com offers a faster, smarter, and more engaging booking experience for today’s travellers.

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